Privacy Policy

Last updated: 7 October 2025

Sliced Backhand Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we handle information when you use the Reflexes mobile application (the “App”).

Sliced Backhand Ltd is a company registered in England and Wales. This Privacy Policy is governed by the laws of England and Wales and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. However, the App is available globally, and we respect the privacy rights of all users regardless of their location.

International Users: If you are located outside the UK, this Privacy Policy also applies to you. Where your local data protection laws provide you with stronger protections than those described here, those local laws shall prevail to the extent they are applicable.

Overview of Our Privacy Approach

Privacy by Design: The Reflexes App is designed with your privacy as a fundamental principle. All data processing occurs entirely on your device using AI and augmented reality (AR) technologies. We do not collect, transmit, or store any personal data on our servers.

Information We Do NOT Collect

Sliced Backhand Ltd does not collect, process, or have access to:

• Personal identification information
• Contact details (email, phone number, address)
• Camera data or AR images (all AR processing is on-device)
• Biometric data or facial recognition data
• Location data
• Payment information
• Usage analytics or behavioral data
• Device identifiers for tracking purposes

How the App Works

The Reflexes App uses artificial intelligence (AI) and augmented reality (AR) to create interactive reflex training games where you hit targets on the screen. All processing occurs locally on your device:

• AI Processing: Game logic and target generation are computed entirely on your device
• AR Processing: Camera feed is processed in real-time on your device and is never transmitted or stored
• Game Data: Your scores, progress, and settings are stored only on your device

Local Data Storage

The following data is stored locally on your device only:

• Game progress and personal best scores
• Training session history
• Game settings and preferences
• Username (if you choose to create one, stored locally only)

This data remains under your control at all times and can be deleted by removing the App from your device.

iCloud Sync (Optional)

If you enable iCloud sync on your device, your game data may be automatically backed up to your personal iCloud account. This is managed entirely by Apple:

• We do not have access to your iCloud data
• Data synced to iCloud is protected by Apple's security measures
• You can disable iCloud sync in your device settings at any time
• Apple's privacy policy and terms govern iCloud services

Please review Apple's privacy policy at https://www.apple.com/uk/legal/privacy/ for information about how Apple handles iCloud data.

Camera and AR Permissions

The App requires camera access to provide AR-based reflex training games. Please note:

• Camera data is processed in real-time on your device only
• No photos, videos, or camera data are saved, transmitted, or stored
• You can revoke camera permissions at any time in your device settings
• The App will not function without camera access as AR is core to the gameplay

Third-Party Services

The App does not integrate any third-party analytics, advertising, or tracking services. The only third-party service involved is:

• Apple iOS Platform: The App runs on Apple's iOS platform and uses standard iOS APIs for camera access, storage, and optional iCloud sync

Children's Privacy

The App is suitable for users of all ages. Because we do not collect any personal data from any users, including children, we do not require parental consent under UK GDPR or the Data Protection Act 2018.

All data processing occurs on the user's device, and no personal information is transmitted to us or any third parties.

Your Privacy Rights

UK/EU Users: Under the UK GDPR, Data Protection Act 2018, and EU GDPR, you have the following rights regarding personal data:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure (“right to be forgotten”)
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to withdraw consent (where processing is based on consent)

International Users: You may have similar rights under your local data protection laws, such as:

• California (USA): Rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• Other US States: Rights under state-specific privacy laws (e.g., Virginia, Colorado, Connecticut)
• Brazil: Rights under Lei Geral de Proteção de Dados (LGPD)
• Canada: Rights under PIPEDA or provincial privacy legislation
• Australia: Rights under the Privacy Act 1988
• Other Jurisdictions: Rights under your local data protection regulations

How These Rights Apply to Our App: As Sliced Backhand Ltd does not collect or process any personal data on our servers, these rights are largely not applicable to our App. All data is stored locally on your device and under your direct control. You may delete all App data at any time by deleting the App from your device. This privacy-by-design approach means you have complete control over your data without needing to submit formal requests to us.

Data Security

Your data security is ensured through our privacy-by-design approach:

• All data remains on your device, protected by your device's security features
• No data transmission to external servers means no risk of data breaches from our systems
• AR and AI processing occurs entirely on-device using secure iOS frameworks
• Optional iCloud backup is protected by Apple's encryption and security measures

International Data Transfers

As we do not collect or process any personal data on our servers, there are no international data transfers by Sliced Backhand Ltd. If you choose to enable iCloud sync, please refer to Apple's privacy policy regarding their international data transfer practices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by updating the “Last updated” date at the top of this policy and, where appropriate, through in-app notifications. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Supervisory Authority

If you have concerns about how we handle data protection matters, you have the right to lodge a complaint with the UK supervisory authority:

Governing Law and International Compliance

Governing Law: This Privacy Policy is governed by and construed in accordance with the laws of England and Wales.

Jurisdiction:

• UK/EU Users: Any disputes relating to this Privacy Policy shall be subject to the non-exclusive jurisdiction of the courts of England and Wales. EU residents may also have rights to bring proceedings in their country of residence.
• International Users: If you are located outside the UK and EU, you agree to submit to the jurisdiction of the courts of England and Wales, except where mandatory local laws provide otherwise.

Cross-Border Considerations: While we are based in England and Wales, the App is available globally. As we do not collect or transfer any personal data, there are no international data transfers or cross-border data flows. All processing occurs locally on your device, regardless of your location.

Compliance with Local Laws: We aim to comply with data protection laws applicable in the jurisdictions where users access the App. Our privacy-by-design approach (no data collection) helps ensure compliance with data protection requirements worldwide. If your local laws impose additional requirements or provide additional rights, those shall apply to the extent mandatory under local law.