Terms of Service

Last updated: 7 October 2025

Welcome to Reflexes! These Terms of Service ("Terms") constitute a legal agreement between you (the "User" or "you") and Sliced Backhand Ltd ("we," "our," or "us"), a company registered in England and Wales, governing your use of the Reflexes mobile application (the "App").

Global Availability: The App is available to users worldwide. By downloading, installing, or using the App, you agree to be bound by these Terms regardless of your location. You are responsible for ensuring your use of the App complies with local laws and regulations in your jurisdiction.

If you do not agree to these Terms, please do not use the App.

1. About Sliced Backhand Ltd

Sliced Backhand Ltd is a company registered in England and Wales. Our registered details are:

2. International Availability and Compliance

Worldwide Access: The Reflexes App is available for download and use globally through the Apple App Store, subject to Apple's regional availability and these Terms.

Local Law Compliance: By using the App, you acknowledge and agree that:

• You are responsible for complying with all applicable laws and regulations in your country, state, or region
• Some features may be restricted or unavailable in certain jurisdictions due to legal or technical limitations
• Pricing, payment methods, and refund policies may vary by region
• You must not use the App if doing so would violate laws in your jurisdiction

Language: These Terms are provided in English. Translations may be provided for convenience, but the English version shall prevail in case of any discrepancy.

Age Restrictions: You must meet the minimum age requirement to use the App in your jurisdiction (typically 13+ or 16+ depending on local data protection laws). If you are a minor, you may need parental or guardian consent to use the App.

3. Description of Service

Reflexes is a mobile application that uses artificial intelligence (AI) and augmented reality (AR) technology to create interactive reflex training games. The App provides:

• AR-based reflex training games where you hit targets on screen
• AI-powered game logic and adaptive difficulty
• On-device progress tracking and performance statistics
• Personal best scores and training history
• Customizable game settings and preferences

Important: All AI and AR processing occurs entirely on your device. We do not collect, transmit, or store any personal data on our servers. Please refer to our Privacy Policy for detailed information about data handling.

4. Licence to Use the App

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to download, install, and use the App on your personal device solely for your personal, non-commercial use.

This licence does not grant you any ownership rights in the App or its content.

5. User Accounts and Data

The App allows you to create a username and store game data locally on your device. You are responsible for:

• Any username you create (it must not be offensive, misleading, or infringe others' rights)
• Maintaining the security of your device
• Managing your iCloud settings if you choose to use iCloud backup

Data Storage: All game data is stored locally on your device and optionally in your personal iCloud account (if enabled). We do not have access to your data. You can delete all data by removing the App from your device.

6. Camera and Device Permissions

The App requires camera access to provide AR gameplay features. By granting camera permissions, you acknowledge that:

• Camera data is processed in real-time on your device only
• No photos, videos, or camera data are saved, transmitted, or accessible to us
• You can revoke camera permissions at any time through your device settings
• The App requires camera access to function as AR is core to gameplay

You are responsible for ensuring you have the right to use the camera in your location and that you do not capture images of others without their consent.

7. Acceptable Use

You agree to use the App only for lawful purposes and in accordance with these Terms. You must not:

• Use the App in any way that violates applicable laws or regulations in your jurisdiction
• Use cheats, exploits, automation software, bots, hacks, mods, or any unauthorised third-party software
• Attempt to reverse engineer, decompile, disassemble, or extract source code from the App
• Modify, adapt, translate, or create derivative works based on the App
• Remove, alter, or obscure any proprietary notices in the App
• Use the App for commercial purposes without our express written permission
• Use the App in a manner that could damage, disable, overburden, or impair the App
• Use the App while operating vehicles or machinery or in any situation requiring your full attention
• Use the App in any country or region where such use is prohibited by local law

International Users: You are responsible for compliance with all local laws and regulations in your country or region. Some features may not be available in all territories.

8. Intellectual Property Rights

All intellectual property rights in the App and its content (including but not limited to software, text, graphics, logos, images, audio, video, game mechanics, AI algorithms, and AR technology) are owned by Sliced Backhand Ltd or our licensors and are protected by copyright, trademark, and other intellectual property laws of England and Wales, the United Kingdom, and international treaties.

You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any material from the App, except as permitted under these Terms or as required by applicable law.

9. User Content

Any content you create using the App (such as usernames or game statistics) is stored locally on your device only. We do not collect or have access to this content.

You represent and warrant that any username you create does not infringe any third-party rights, is not defamatory, obscene, offensive, or otherwise unlawful, and complies with these Terms.

10. Privacy and Data Protection

Your privacy is important to us. Our Privacy Policy explains how we handle information in connection with the App and forms part of these Terms.

In summary: we do not collect, process, or store any personal data on our servers. All data processing occurs on your device. Please review our full Privacy Policy at https://getreflexes.com/privacy.

11. In-App Purchases and Payments

The App may offer in-app purchases for premium features or content. All purchases are processed through the Apple App Store and are subject to Apple's terms and conditions. Pricing may vary by region and may be subject to applicable taxes and currency conversion fees.

Refunds and Consumer Rights:

• UK/EU Users: You have certain statutory rights under the Consumer Rights Act 2015 (UK) or equivalent consumer protection laws, including the right to a refund if digital content is faulty and a 14-day cooling-off period (which may be waived when you begin using digital content)
• International Users: Your consumer rights are governed by the laws of your jurisdiction. Some regions may provide mandatory consumer protections that cannot be excluded
• Refund Process: For refund requests, please contact Apple App Store support as they process all payments. Refund policies vary by region

Nothing in these Terms affects your mandatory statutory rights as a consumer under applicable law.

12. Health and Safety Warnings

Important Safety Information:

• Physical Activity: The App involves physical movement. Ensure you have adequate space and are in a safe environment
• AR Usage: Be aware of your surroundings when using AR features. Do not use the App while walking, driving, or operating machinery
• Not Medical Advice: The App is for entertainment and personal training only. It is not intended for medical, diagnostic, or therapeutic purposes
• Seizures: Some people may experience seizures or blackouts triggered by light flashes or patterns. If you experience any symptoms, stop using the App immediately and consult a doctor
• Repetitive Strain: Take regular breaks to avoid repetitive strain injury
• Supervision: Children should be supervised when using the App

By using the App, you acknowledge these warnings and agree to use it at your own risk.

13. Disclaimers and Warranties

Statutory Rights: Nothing in these Terms affects your mandatory statutory rights as a consumer under applicable law in your jurisdiction. UK users retain rights under the Consumer Rights Act 2015. Users in other jurisdictions retain rights under their local consumer protection laws.

Service Provision: Subject to your statutory rights and to the maximum extent permitted by applicable law, the App is provided "as is" and "as available" without any warranties or guarantees. We do not warrant that:

• The App will be uninterrupted, timely, secure, or error-free
• The App will be compatible with all devices or operating system versions
• The App will be available in all countries or regions
• Defects will be corrected
• The App is free from viruses or other harmful components

Training Results: Results from using the App may vary. We make no guarantees about improvement in reflex speed or performance. The App is for entertainment purposes only.

Regional Availability: Some features or content may not be available in all regions due to technical or legal limitations.

14. Limitation of Liability

Mandatory Liability: Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any other liability that cannot be excluded or limited under applicable law in your jurisdiction

Limitations: Subject to the above and to the maximum extent permitted by applicable law in your jurisdiction, we shall not be liable for:

• Any indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, or business opportunities
• Loss of anticipated savings or goodwill
• Physical injury resulting from your use of the App (unless caused by our negligence)
• Damage to your device or loss of data stored on your device

Where we are liable under these Terms, our liability shall be limited to foreseeable losses that are a direct result of our breach, to the extent permitted by applicable law.

Jurisdictional Variations: Some jurisdictions do not allow the exclusion or limitation of certain types of damages. If you are in such a jurisdiction, the above limitations may not apply to you, and your statutory rights shall prevail.

15. Indemnification

To the extent permitted by applicable law in your jurisdiction, you agree to indemnify, defend, and hold harmless Sliced Backhand Ltd, its directors, officers, employees, contractors, and agents from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from:

• Your use or misuse of the App
• Your breach of these Terms
• Your violation of any rights of another party
• Your violation of any applicable laws or regulations in your jurisdiction

This indemnification provision may not be enforceable in some jurisdictions with strong consumer protections.

16. Termination and Suspension

Your Rights: You may stop using the App at any time by deleting it from your device.

Our Rights: We reserve the right to suspend or terminate your access to the App at any time if:

• You breach these Terms
• We reasonably believe you are misusing the App
• We are required to do so by law
• We decide to discontinue the App

We will provide reasonable notice where practicable, except in cases of serious breach or legal requirements.

17. Updates and Changes to the App

We may from time to time provide updates, enhancements, or modifications to the App. These may be provided automatically or may require you to download an update.

We reserve the right to modify or discontinue the App (or any part thereof) at any time with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuance of the App.

18. Changes to These Terms

We may update these Terms from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. We will notify you of material changes by:

• Updating the "Last updated" date at the top of these Terms
• Providing in-app notifications where appropriate
• Posting the updated Terms on our website

Your continued use of the App after changes are made constitutes your acceptance of the updated Terms. If you do not agree to the changes, you should stop using the App.

19. Third-Party Services

The App operates on Apple's iOS platform and may interact with Apple services (such as iCloud for optional backup). These third-party services are governed by their own terms and conditions:

• Apple App Store Terms of Service
• Apple iCloud Terms and Conditions
• Apple Privacy Policy

We are not responsible for any third-party services. Your use of such services is at your own risk.

20. Governing Law and Jurisdiction

General Governing Law: These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

Jurisdiction for Disputes:

• UK Residents: Disputes shall be subject to the non-exclusive jurisdiction of the courts of England and Wales. If you are a consumer resident in Scotland, you may bring proceedings in the Scottish courts. If you are a consumer resident in Northern Ireland, you may bring proceedings in the Northern Irish courts.
• European Union Residents: If you are a consumer habitually resident in the EU, you may also bring proceedings in the courts of your country of residence, and you benefit from any mandatory provisions of the law of your country of residence.
• International Users: If you are located outside the UK and EU, you agree to submit to the jurisdiction of the courts of England and Wales, except where mandatory consumer protection laws in your jurisdiction provide otherwise.

Mandatory Local Laws: Nothing in these Terms affects any mandatory consumer protection laws that apply in your jurisdiction. Where local laws provide you with rights that cannot be waived, those rights shall prevail over these Terms.

Export Compliance: You agree to comply with all applicable export control and sanctions laws in your jurisdiction. You represent that you are not located in a country subject to comprehensive sanctions and that you are not on any government restricted parties list.

21. Dispute Resolution

If you have a complaint or dispute, please contact us first at support@getreflexes.com and we will attempt to resolve it amicably. We are committed to resolving disputes fairly and efficiently.

Alternative Dispute Resolution:

• UK/EU Consumers: You may be entitled to use online dispute resolution platforms or alternative dispute resolution services. EU consumers can access the European Commission's ODR platform at https://ec.europa.eu/consumers/odr
• US Consumers: If arbitration provisions apply in your jurisdiction, you may have rights to arbitration or small claims court proceedings
• Other Jurisdictions: You may have access to consumer dispute resolution mechanisms in your country

Class Action Waiver: To the extent permitted by applicable law in your jurisdiction, you agree to bring any disputes in an individual capacity and not as part of any class, collective, or representative action. This waiver does not apply where prohibited by law.

22. Severability

If any provision of these Terms is held to be unenforceable, invalid, or illegal by a court of competent jurisdiction, such provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

23. Waiver

No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

24. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Sliced Backhand Ltd regarding the App and supersede all prior agreements, understandings, and communications, whether written or oral.

25. Assignment

You may not assign or transfer these Terms or any rights granted hereunder without our prior written consent. We may assign or transfer these Terms without restriction.

26. Contact Information

If you have any questions, concerns, or complaints about these Terms or the App, please contact us:

We aim to respond to all enquiries within a reasonable timeframe.